MelissaIf you are using Google Analytics to track your website traffic, you can also track incoming traffic from emails that you have sent. It is a great way to gain additional insight on your email subscribers, to see who is converting and to measure your return on your investment. This means you can easily find out exactly how many visits, conversions and sales your campaign generated.
It takes just a few seconds to set up and once you have added your website domain any new clicks to your site will be tracked. To connect Google Analytics in iReach, simply go to the Automation menu, click the Integration option and follow the prompts.
